Director of Recruiting, Century 21 Masters
Leads recruiting for one of Southern California's Century 21 brokerages, bringing real estate agents and loan officers into the company.
Recruiter · Leader · Author
Grant Myatt
Director of Recruiting, Century 21 Masters
Author of Cracks In The Armor
The best recruiters don't sell a job. They sell a vision — and then help people grow into it.
Credibility at a glance
$50M
in agent production met with after Grant was asked to open the San Diego market
2024
5
recruits in a single month to the Central Coast — 2 loan officers and 3 producing agents
September 2025
Director
of Recruiting at Century 21 Masters, recruiting agents and loan officers
Today
- Century 21 Masters
- 21st Century Lending
- Biola University
What Grant does
Grant recruits real estate agents and loan officers for Century 21 Masters and 21st Century Lending, from brand-new agents to top producers.
See the resultsHe hires, trains, and coaches recruiters — sitting beside them on calls, teaching scripts, and celebrating their wins like his own.
Read his storyCracks In The Armor, his first book, turns years of recruiting conversations into an honest, practical playbook.
About the bookKeynotes, workshops, and team trainings on recruiting, persuasion, and leading people who choose to follow.
Speaking topics
Who is Grant Myatt?
A recruiter who learned the hard way, and now teaches it the right way.
Grant Myatt went from five months without a single recruit to leading recruiting at Century 21 Masters. Now he's writing the playbook he wished he'd had on day one.
It did not start well. Grant went five months without recruiting a single person. Rather than accept that he had failed, he decided he hadn't won yet. He became relentlessly coachable, made the calls others avoided, and learned to ask the questions that reveal what a top producer really wants.
Read the full story
The book · Coming soon · Join the launch list
Cracks In The ArmorHow to Find What Drives Any Recruit to Say Yes
This is not a book about real estate. It is a book about people.
Were you talked into a sales role you never expected to be in? Are you at the end of your luck, desperately trying to get your numbers moving before you get fired? Have you ever had a manager who just told you to make more phone calls, as if that was the whole answer? Have you ever felt like there's no point in making the calls at all, because no one ever seems to say yes? Whether you're a recruiter or you're trying to break into any kind of sales role, this book is for you.
The four personality styles
Spot the Driver, the Analytical, the Expressive, and the Amiable, and have a completely different conversation with each one.
The four strategies of rapport
Mirroring and matching, tonality, rate of speech, and repeat, affirm, and ask: the mechanics that make people want to listen.
Speaking their language
Hear whether someone thinks in feelings, pictures, or sounds, and shift your words so they actually land.
Scripts for every stage
Cold calls, prequalifying, follow up, and the full presentation.
Track record
What he has built so far
Every accomplishment on this site comes from Grant's own records and the people he has worked with.
$50M in production, one new market
Asked to start targeting San Diego, Grant quickly secured meetings with agents representing $50 million in production. Leadership's words: "You're extremely great at targeting top hitters and delivering."
Five recruits to the Central Coast in one month
Recruited two loan officers and three producing agents to the Central Coast in a single month — the first producing agents to sign on there in years, according to regional leadership.
Agents and lenders, one recruiting engine
Recruits for both Century 21 Masters and 21st Century Lending, tailoring every conversation to whether someone is a top producer, a rising agent, a team leader, or a loan officer.
Builds recruiters from day one
Hires, trains, and coaches recruiters — sitting in on calls, teaching scripts, and building confidence. One recruiter he trained: "Within two days, Grant had me up and running."
From zero to leading the department
Spent his first five months in recruiting without signing a single person. Kept dialing, kept learning, and turned that season into the foundation of his career — and his book.
“Every recruit you'll ever meet has a crack in the armor. So do you.”
In their words
“He doesn't just teach people how to recruit; he builds people up. … There are people who are talented at what they do, and there are people that are talented at bringing that same greatness out of others. Grant is both.”
“I worked under Grant, and he is one of the most knowledgeable and perceptive leaders I've ever learned from. What sets him apart is that he pairs deep expertise with a rare ability to understand people. … I give him my highest recommendation without reservation.”
Explore
Work with Grant
The book
Cracks In The Armor
This is not a book about real estate. It is a book about people.
Join the launch listSpeaking
Book Grant to speak
Keynotes, workshops, and team trainings on recruiting, persuasion, and leadership.
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Bios, interview angles, and a direct line for producers and editors.
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Work with Grant
Business opportunities, recruiting conversations, and partnerships.
Contact GrantBe first to read Cracks In The Armor
Chapter One is free to read now. Join the launch list to be first to know when the full book is out.
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